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Basic Design "At Home With Flowers" UNIT 5 Creative Design, part one class notes, page 2 |
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PRINCIPLES TO GUIDE THE CREATIVE DESIGNER: |
Principles of Design Elements of Design
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| Balance | Dynamic balance in creative design is a balance of forces, appearing to have motion which creates tension and counterbalance | |
| Dominance | In creative design, the container may be dominant, which may be abstract in nature or free form such as driftwood. | |
| Contrast | Contrast adds spice to the design. In creative designs, simplicity is the source of original and creative thought processes and important in not having a cluttered look. | |
| Rhythm | Rhythm in creative design may not be smooth but still may be achieved by minimal repetition of colors or gradation, even though it might be spotty. | |
| Proportion | Proportionate areas must be pleasing including space which is a main element in creative designs | |
| Scale | Wide variances can be tolerated in more creative designs where less plant material is used. | |
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In creative design, one element must play a dominant role in the design. SPACE - COLOR - LINE - FORM - PATTERN - SIZE - LIGHT The creative reserve that all of us have is the courage to act on your own knowledge of the past to strive for the future. Creativity is adventure, something totally yours. It is your interpretation, your challenge and becomes a design to give you full satisfaction of your achievement. Speak with your heart and soul, not your lips - that is creativity |
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